DTC Pet Food Market Analysis: Meeting Pet Parents' Demand for Fresh, Customized Nutrition
Direct-to-Consumer (DTC) Pet Food
Market to Reach $13.06 Billion by 2031—Exclusive Report by Meticulous
Research® |
|
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Direct-to-consumer refers to selling
products directly to customers, bypassing third-party retailers, wholesalers,
or other intermediaries. The direct-to-consumer pet food market sector has been
growing rapidly due to the growing adoption of digital channels. The increasing
usage of smartphones and internet penetration has remarkably emphasized online
sales. In addition, people's hectic lifestyles, user-friendly websites/apps,
and accessibility of products drive the online sales of pet food.
The growth of this market can be
attributed to several factors, including the rising pet population and food expenditure, growing
incidences of zoonotic diseases, rising demand for premium pet food products,
rising number of pet DTC brands, and rise in E-commerce.
Moreover, the use of
cannabis in pet food is expected to offer growth opportunities
for the players operating in this market.
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Key Players:
The key players
operating in the direct-to-consumer pet food market include Nestlé
S.A. (Switzerland), General Mills, Inc. (U.S.), Mars, Incorporated (U.S.),
Hill's Pet Nutrition, Inc. (Part of Colgate-Palmolive Company) (U.S.), The J.M.
Smucker Company (U.S.), Diamond Pet Foods, Inc. (Part of Schell & Kampeter,
Inc.) (U.S.), Heristo Aktiengesellschaft (Germany), Simmon Pet Food, Inc.
(U.S.), WellPet, LLC (U.S.), The Farmers Dog, Inc. (U.S.), Jinx, Inc. (U.S.),
JustFoodForDogs, LLC (U.S.), Ollie Pets Inc. (U.S.), Farmina Pet Foods Holding
B.V. (Netherlands), and NomNomNow, Inc. (Philippines).
The direct-to-consumer pet
food market study presents historical market data in
terms of value (2022 and 2023), estimated current data (2024), and forecasts
for 2031. This market is segmented by type,
pet type, health condition, distribution channel, and country.
Key Findings in the Direct-to-Consumer
Pet Food Market Study:
Based
on type, the direct-to-consumer pet food market is segmented into meal, treats, and supplements.
In 2024, the meal segment
is expected to account for the largest share of 75.9% of the
direct-to-consumer pet food market. The large market share of this segment can
be attributed to the rising awareness about pet
health, increased spending on premium meals, and
the growing demand for customized meals.
Based
on pet type, the direct-to-consumer pet food market is segmented into dogs,
cats, and other pets. In 2024, the dogs segment is expected to account for the
largest share of 75.1% of the direct-to-consumer pet food market. The
large market share of this segment can be attributed to the
rising number of dog adoptions, the growing demand for high-quality dog food
products, and the humanization of dogs.
Based on health conditions, the direct-to-consumer
pet food market is segmented into nutrition,
digestive health, heart health, allergies, dental health, skin problems,
stress, joint health, and other health conditions.
In 2024, the nutritional conditions segment is expected to account for the
largest share of 25.5% of the direct-to-consumer pet food market. The large market share of this segment can be attributed
to the increasing expansion of premium pet food brands and the rising awareness
of pet owners towards the preferences and health conditions of their pets.
However,
the digestive health segment is projected to witness the highest growth rate of
23.9% during the forecast period of 2024–2031. This growth is driven by
the increasing number of customized nutritional formulations to prevent
digestive problems and the introduction of prebiotics and probiotics in pet
food diets.
Based
on distribution channel, the direct-to-consumer pet food market is segmented
into online and offline. In 2024, the online segment is expected to account for
the larger share of 91.6% of the direct-to-consumer pet food market. The
large market share of this segment can be attributed to the growing preference
for personalization, consumer convenience, availability of greater discounts
compared to offline stores, and greater product selection experience.
Based on geography, in 2024, North America is expected to account for
the largest share of 47.9% of the direct-to-consumer pet food market. The large share
of this region is attributed to several key factors, including the rising
number of millennials as pet owners, the availability of a wide range of
customized pet food in the region, the growing focus on the health and diets of
pets, and the presence of major players in North America.
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Scope of the Report:
Direct-to-Consumer Pet Food Market Assessment—by Type
·
Meal
o
Pet
Meal Market, by Category
§
Standard
Meal
§
Customized
Meal
o
Pet
Meal Market, by Form
§
Dry
Meal
§
Wet
Meal
·
Treats
o
Standard
Treats
o
Dental
Chews
o
Standard
Chews
·
Supplements
Direct-to-Consumer Pet Food Market Assessment—by Pet Type
·
Dogs
·
Cats
·
Other Pets
Direct-to-Consumer Pet Food Market Assessment—by Health Condition
·
Nutritional
·
Digestive Health
·
Heart Health
·
Allergies
·
Dental Health
·
Skin Problems
·
Stress
·
Joint Health
·
Other Health Conditions
Direct-to-Consumer Pet Food Market Assessment—by Distribution Channel
·
Online
·
Offline
Direct-to-Consumer Pet Food Market Assessment—by Geography
·
North
America
o
U.S.
o
Canada
·
Europe
o
U.K.
o
Germany
o
France
o
Italy
o
Spain
o
Russia
o
Rest
of Europe (RoE)
·
Asia-Pacific
o
Japan
o
Australia
o
China
o
India
o
Rest
of Asia-Pacific (RoAPAC)
·
Latin
America
o
Brazil
o
Argentina
o
Rest
of Latin America (RoLATAM)
·
Middle
East & Africa
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